Pricing
Custom software is scoped to the workflow we are replacing. These ranges exist so you can tell quickly whether we are a fit — you do not need an exact quote to decide if it is worth a conversation.
Typical investment
Focused tools
$10k–$25k
A dashboard, client portal, or a specific workflow that is eating staff time
Core operations software
$25k–$75k
Scheduling, billing, portals, and integrations around how the business actually runs
Complex platforms
$75k+
Multi-role systems, payments, APIs, and workflows that replace several tools at once
Ongoing support: $500–$3,000+/month for hosting, fixes, and continued improvements.
What that usually covers
Cost follows complexity, not page count.
What drives cost up
- Number of user roles & permissions
- Third-party integrations (QuickBooks, payments, CRMs, calendars)
- Advanced security requirements
- Complex business logic & workflows
- Custom design requirements
- Tight turnaround times
Project categories
Operational web application
$10,000 - $75,000+Typical use cases: Internal tools, client portals, scheduling, billing, waitlists, admin dashboards
What's included: Discovery, UI, backend, database, authentication, and the workflows your team actually uses
Most internal tools with a few roles land between $10k–$25k. Payments, multiple roles, and integrations push into $25k–$75k.
Dashboards & reporting
$10,000 - $25,000Typical use cases: Replacing the weekly spreadsheet report, KPI tracking, live operations views
What's included: Data connections, visualization, access control, and automated reports
Payments & customer portals
$15,000 - $75,000Typical use cases: Invoicing, deposits, subscriptions, parent or client self-service
What's included: Accounts, payments, documents, and the status updates your office currently handles by email
Marketing websites
From $1,000Typical use cases: A brochure site, landing page, or redesign when you already have a simple marketing need
This is not the core of the work. If you need a $1,500 website, say so in the assessment and we will tell you honestly whether we are the right fit.
Example projects
Ballpark examples so you can see where a project might land. More in the work.
Internal reporting dashboard
~$12,500
Live analytics, authentication, and automated reports that replaced a weekly spreadsheet for a manufacturing company.
Client portal + payments
~$18,000
Document management, project tracking, invoicing, and Stripe for a consulting firm.
Booking system
~$16,500
Scheduling, calendar sync, reminders, payments, and an admin dashboard for a healthcare provider.
API integration platform
~$22,000
Middleware connecting multiple APIs with custom business logic for a logistics company.
E-commerce store
~$15,000
Catalog, inventory, orders, and shipping for a retailer with 200+ products.
Marketing website
~$3,500
An 8-page site with contact forms and SEO for a local service business — listed last on purpose.